Armed Alabama Branding

Armed Alabama had many fronts. They taught self-defense classes, hosted a local radio show, and streamed live on Facebook. We needed the brand to be recognizable at a glance. The creation of a logo that could act as a seal gave Armed Alabama a brand to stand by regardless of the platform. The imagery used in association with Armed Alabama is a mix of rugged distortion to represent the spirit of the hands-on approach Rusty and Adam brought to their programs, and then a clean and modern look to bring the civilized side of the organization. Balancing the two distinctly different styles gave Armed Alabama the human appeal that listeners related to.