McConnell Automotive has been around for over 60 years thanks to their way of doing business. By treating the customer with respect and giving them a reason to come back time and time again, McConnell has made a name for themselves by being different.

The project took place one morning while meeting with a customer of McConnell who would provide a testimonial about his experience there (part of an on going campaign about how McConnell makes people happy). While filming B-roll for the commercial, a moment arose to get a great photograph. I quickly switched gears and took several photos, and later edited this image to what you see. Today, this photograph is still prevalently displayed on their social media and can be found in print ads from time to time.