Bras Across the Causeway

Bras Across the Causeway

Bras Across the “CAUSE”way

Bras Across the “CAUSE”way is a fundraising event benefiting Providence Hospital Breast Cancer Outreach Fund. Emulous Creative was brought on to create a commercial to fill the PSA slot provided for the event. Overall, we wanted to create something that was fun but did not downplay the event. The challenge arose from the lack of assets to create the commercial.

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Videography

Graphic Design

Videography

Bras Across the “CAUSE”way had no video to create a commercial from, but they did have photos from the previous run. I created some custom-made illustrations to serve as the background, and animated runners along the path. The runners acted as a guide, taking the viewer from the right to left as event photos popped up on the screen. The entire project was edited to include as much information as possible, and the voice over and music brought light and playful tones to the spot. The commercial races on screen for 15-seconds, as we give details about the run to the audience. The call to action would lead them back to the Facebook page where we would also have the video running as ads. This double dipping of the video would maximize the reach without consuming the budget.

Graphic Design

While designing the illustrations for the commercial, we realized we could also create a poster for the event. The layout was practically created from the commercial, all that was needed was text and to extend the art to fit a full poster. Having a print piece would provide Bras Across the “CAUSE”way the opportunity to tap into outdoor advertising by hanging the poster in local businesses to raise awareness of the upcoming event. The poster carried on the visual branding created in the commercial, which would allow the branding to speak. Being a digitally designed poster, we could also resize the design to create some social posts reminding users about important dates relating to the event itself.

Armed Alabama Logo

Armed Alabama Logo

When asked by a close friend to assist his family with a new logo for a family member’s new business, I eager began drawing ideas. Armed Alabama wanted to educate the public about their rights, hold training classes to empower citizens to defend themselves within the confines of the law, and also bring entertainment to their hour-long radio show. Their logo had to have an authoritative feel while also being recognizable. Taking inspiration from the client’s request, we created a seal for the organization. We are very proud to be able to supply a logo that brought great value while maintaining a modest budget for Armed Alabama.