Bras Across the Causeway

Bras Across the Causeway

Bras Across the “CAUSE”way

Bras Across the “CAUSE”way is a fundraising event benefiting Providence Hospital Breast Cancer Outreach Fund. Emulous Creative was brought on to create a commercial to fill the PSA slot provided for the event. Overall, we wanted to create something that was fun but did not downplay the event. The challenge arose from the lack of assets to create the commercial.

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Videography

Graphic Design

Videography

Bras Across the “CAUSE”way had no video to create a commercial from, but they did have photos from the previous run. I created some custom-made illustrations to serve as the background, and animated runners along the path. The runners acted as a guide, taking the viewer from the right to left as event photos popped up on the screen. The entire project was edited to include as much information as possible, and the voice over and music brought light and playful tones to the spot. The commercial races on screen for 15-seconds, as we give details about the run to the audience. The call to action would lead them back to the Facebook page where we would also have the video running as ads. This double dipping of the video would maximize the reach without consuming the budget.

Graphic Design

While designing the illustrations for the commercial, we realized we could also create a poster for the event. The layout was practically created from the commercial, all that was needed was text and to extend the art to fit a full poster. Having a print piece would provide Bras Across the “CAUSE”way the opportunity to tap into outdoor advertising by hanging the poster in local businesses to raise awareness of the upcoming event. The poster carried on the visual branding created in the commercial, which would allow the branding to speak. Being a digitally designed poster, we could also resize the design to create some social posts reminding users about important dates relating to the event itself.

Gulf Coast Exotic Animal Expo TV Commercial

Gulf Coast Exotic Animal Expo TV Commercial

The Gulf Coast Exotic Animal Expo was a new step for the South Alabama Cage Bird Society. The group moved from an exotic bird fair to an expo featuring all kinds of exotic animals. Starting from a concept, we worked together to create a campaign for the Gulf Coast Exotic Animal Expo that showed the event as a family friendly experience.

Since the Gulf Coast Exotic Animal Expo was a new event, we had no previous footage of the actual event. Members of the South Alabama Cage Bird Society worked with us to film animals that would be featured at the expo. Using parts of the footage gathered from those film shoots, we adapted the billboard design to create a look that continued the brand we had begun to establish while giving it new life through animation. The results of combining those visual elements with an uptempo background music and fun voice over created the commercial for the family fun event.

The Learning Tree Promotional Video

The Learning Tree Promotional Video

The Learning Tree is a nonprofit organization dedicated to providing educational, residential and support services for children and adolescents with developmental disabilities, including autism. Our project was to create a promotional video for the Woody’s Song School to raise awareness. The video was included in a grant to win the school $25,000.